Moonwalking with Einstein: The Art and Science of Remembering Everything" is an entertaining and informative book about the journey of memory and how to improve one's own memory. It is based on research, a history of remembering, and tricks of the mentalist's trade. It has been highly praised with reviews from The New Yorker and The Boston Globe, and is sure to become a classic.
Is there an entry, which should be added to this list?