Made to Stick: Why Some Ideas Survive and Others Die

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Made to Stick is a New York Times bestseller that explores why some ideas survive while others die. It draws on examples from urban legends, conspiracy theories, and bogus news stories to illustrate the principles of making ideas sticky. Authors Chip and Dan Heath discuss the six traits of successful ideas and provide advice on how to make a message more memorable.

#MadeToStick
#Ideas
#Success
#Memorable
#ChipAndDanHeath

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