Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

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In Thank You for Arguing, Fourth Edition (Revised and Updated), Jay Heinrichs provides readers with a master class in the art of persuasion utilizing examples from history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. The book contains time-tested secrets for winning any dispute, as well as an assortment of persuasion tips, such as the Chandler Bing Adjustment, the Belushi Paradigm, and the Yoda Technique. Also included is a consideration of the dark arts of persuasion, such as politicians' use of coded language. This expanded edition includes a new chapter on resetting audience priorities and improved ArgueLab games to hone skills.

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