Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

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Gap Selling is a book which challenges traditional sales beliefs and offers an alternative approach to sales. It encourages salespeople to understand the buying process, and to use their influence to shorten sales cycles, increase revenue, elevate deal values, and create happier customers. It is designed to help salespeople become sales influencers, instead of just order takers.

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