Start with No is a guide to understanding and controlling emotions in negotiation, to help readers make better deals. It introduces a decision-based system in which the best negotiators aren't interested in "yes", don't rush to close, don't make assumptions or have expectations, and are aware of four "budgets": time, energy, money, and emotion. It contains dozens of stories to illustrate the principles, and promises to make readers better negotiators if they put the principles to use.
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