In Pre-Suasion, Robert Cialdini, the most cited social psychologist of our time, explains how to prepare people to be receptive to a message before its delivery. He outlines techniques to redirect the audience's focus of attention in order to get them primed and ready to say "yes". Drawing from studies on advertising imagery to treating opiate addiction, this book is an essential resource for business professionals to understand the art of pre-suasion and successful persuasion.
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