Start with NO...The Negotiating Tools that the Pros Don't Want You to Know

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Start with No is a book about a system of decision-based negotiation that teaches readers how to control their emotions in order to successfully negotiate with professionals. It explains the principles and practices of negotiation and encourages readers to focus on activities and behavior that they can control. The book also provides business and personal stories to illustrate the points of the system. By following the advice in this book, readers will become much better negotiators.

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