This book is a comprehensive guide to rapidly scaling a social media platform. Written by digital strategist Brendan Kane, it can help anyone make a significant impact in the digital world and stand out among the noise. It provides advice on how to gain an authentic, dedicated, and diverse online following from scratch and create valuable content that will engage a core audience. The updated edition also features interviews with celebrities, influencers, and marketing experts, and offers tips for lead generation and e-commerce.
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