The Copywriter's Handbook is a step-by-step guide for writing persuasive copy for print and online ads, emails, and websites that will help increase sales and profits. This fourth edition of the classic guide includes updated information for mastering copywriting in the digital age, such as advice on content marketing, online videos, and high-conversion landing pages, as well as 8 headline formulas and the 5-step "Motivating Sequence" for generating more sales.
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