This book by a successful entrepreneur details how to make offers so good that people feel stupid saying no. It explains how to charge more and make products worth more than customers have ever received, as well as how to use scarcity, bonuses, and guarantees to get customers to buy. It promises to show readers how to get more prospects to reply to their ads for less money and get them to say yes to better prices.
Is there an entry, which should be added to this list?