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Top 20 Best-Selling Books on Amazon for Marketing Mastery
The Challenger Sale: Taking Control of the Customer Conversation

The Challenger Sale: Taking Control of the Customer Conversation

Background image of The Challenger Sale: Taking Control of the Customer Conversation

#8

The Challenger Sale argues that typical relationship building methods are not ideal for selling complex, large-scale business-to-business solutions. It is based on a study of thousands of sales reps and identifies five distinct types of reps, with the Challenger having the highest performance. The authors provide advice on how to identify the Challengers in an organization, and how to equip them with the right tools to reframe customer expectations and create loyalty.

#ChallengerSale

#SalesStrategy

#CustomerConversation

#B2BSales

#SellingSolutions

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