This Is Marketing is a game-changing approach to marketing, sales, and advertising, written by Seth Godin, the inventor of many ideas and phrases which have become part of mainstream business language. The book teaches readers how to use empathy, connection, and emotional labor to market their product or service, rather than relying on ads and email funnels. It also explains how to build trust with the target market, how to position a product, and the role of tension in making a purchase decision.
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