Contagious: Why Things Catch On

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Contagious: Why Things Catch On is a book by Wharton professor Jonah Berger that explores the six steps to making products, ideas and behaviors contagious. The book uses research to explain how word of mouth is more influential than advertising, and provides insight into how to make a product or idea viral. It includes fascinating information about how much word of mouth is generated online, and has already been praised by Dan Ariely and Dan Gilbert. It has been sold in nine countries and is a must-listen for anyone wanting their projects and ideas to succeed.


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