Building a StoryBrand is a book by New York Times best-selling author and marketing expert Donald Miller, which teaches marketers and business owners how to use the seven universal elements of powerful stories to improve how they engage and influence customers. It provides readers with a proven system to help them effectively connect with their customers and grow their businesses, including how to simplify brand messages, create effective messaging for websites, brochures, and social media, and understand why customers make purchases.
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