Expert Secrets is a book from $100 million entrepreneur and cofounder of ClickFunnels, Russell Brunson, that provides guidance on how to convert online visitors into lifelong customers. It covers topics such as how to position yourself as an expert and tell your story to get people to move, how to use your message to change people's lives, and how to build a movement of people. The book includes a PDF with supporting materials that can be downloaded.
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