Working Backwards is an in-depth look at the culture, leadership, and best practices of Amazon from two long-time, top-level Amazon executives, Colin and Bill. The authors offer insight into Amazon's fourteen leadership principles and four corporate characteristics, as well as the ground-level practices that ensure these are translated into action. With their personal stories, the authors demonstrate that success on Amazon's scale is achieved through commitment to and execution of a set of well-defined principles and practices.
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