The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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The E-Myth Revisited examines why most small businesses fail and provides advice on how to succeed. Michael Gerber dispels myths about starting a business and offers practical steps to help entrepreneurs succeed. He outlines the various stages a business goes through and explains how to apply the lessons of franchising to any business. The book also provides insight into the importance of working on a business rather than in it.

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