They Ask, You Answer is a revolutionary guide which challenges businesses to stop selling to buyers and start answering their questions in order to get results. This book provides practical tactics and insights for transforming businesses' marketing strategy, and is updated to reflect the evolution of content marketing and the increasing demands of the digital consumer. It covers topics such as building trust with buyers through content and video, turning a web presence into a magnet for qualified buyers, understanding what works and what doesn't, and transforming current customers into loyal brand advocates. This book is a must-have resource for companies that want to achieve more traffic, leads, and sales.
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