Background image of Storynomics

Storynomics is a book by Robert McKee and Tom Gerace that provides insight into the power of storytelling in business. It outlines strategies and case studies from leading B2B and B2C brands to show how original storytelling can be used to surpass traditional advertising. It is based off of McKee's popular writing workshops, which have earned him an international reputation and many alumni with Academy Awards and Emmy Awards. The book is aimed at business leaders and entrepreneurs looking to find success through storytelling.


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