In Influencer: Building Your Personal Brand in the Age of Social Media, Brittany Hennessy provides readers with insight and strategies for becoming successful influencers on social media. She explains how to build an audience, package and pitch your brand, monetize your influence and figure out how much to charge, land an agent, and get on the radar of favorite sites. Hennessy also provides tips on praising brands without alienating competitors, creating content worth double tapping, and understanding FTC rules and delivering metrics. This book is a great resource for anyone looking to build their personal brand in the age of social media.
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