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Top 20 Amazon Best Seller Books in Motivational
Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

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#20

Influence, New and Expanded: The Psychology of Persuasion is a revised edition of the bestselling guide on influence and persuasion by renowned expert Robert Cialdini. It includes new research, insights, examples, and online applications to help readers understand the psychology of why people say yes and how to ethically apply these insights in business and other settings. The book covers Cialdini's Universal Principles of Influence, including Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and Unity, to help readers become more skilled persuaders and protect themselves against unethical influence attempts.

#Influence

#Persuasion

#RobertCialdini

#Psychology

#UnethicalInfluence

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