This book provides readers with a plain English guide to search engine optimization (SEO) in order to increase their rankings and sell more. It covers topics such as understanding how Google chooses which websites to rank, knowing which keywords to target, optimizing website structure, creating content, building relationships with key publishers, crafting a complete SEO strategy, and metrics to track. The author, Tim Cameron-Kitchen, began as a professional drummer but got bitten by the SEO bug and now has a team of 100 at his agency, Exposure Ninja. The book is updated yearly and comes with lifetime updates, plus bonuses worth over £400.
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