This book provides a system of ideas, questions and strategies to help online business owners and digital product sellers create and maintain a pool of repeat customers and loyal, raving fans. It covers topics such as how to be top-of-mind when customers are ready to buy, the 4C formula for writing emails that hook, how to structure offers to keep customers coming back for more, and the 5P Touch Framework to help create a consistent brand experience. It promises to help readers turn first-time visitors into loyal customers and raving fans.
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