Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales

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Content Mapping is a book about unlocking the power of content to increase engagement, leads, and sales. It provides readers with the know-how to map content according to the intent of their potential buyers, create personalized content, and develop frameworks for repeatable, predictable marketing success. The book is filled with action items at the end of each chapter to help readers practice what they learn.

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