Built to Last: Successful Habits of Visionary Companies (Good to Great, Book 2)

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Built to Last is an in-depth study of 18 successful companies and their strategies for success. Drawing on six years of research from the Stanford Graduate School of Business, authors James C. Collins and Jerry I. Porras compare each company's practices to its top competitors to uncover the common elements of long-lasting success. Filled with hundreds of examples, the book provides a practical framework for managers and entrepreneurs to build successful organizations into the 21st century and beyond.

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