In The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael E. Gerber dispels the myths about starting a small business and provides insight into how to successfully run one. He shares advice on the steps of the business life cycle, from infancy to maturity, and explains how to apply the lessons of franchising to any business. Gerber encourages readers to work on their business rather than in it, and provides guidance to help small business owners grow their business in a productive and assured way. Voted #1 business book by Inc. 500 CEOs, this revised and updated edition is an essential read for entrepreneurs.
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