Retail ecommerce operating structures are evolving with the times. DTC leaders understand the value of engaging directly with their end customer and cherish the benefits of controlling their brand’s story. Yet they have learned that profitably expanding into new markets and new channels in today’s business climate requires collaboration with a range of retail partners across digital and physical shopping channels. Our afternoon case studies explore how several well-known brands are pursuing new global operating structures that blend the best of DTC with retail partner-centric models. Join us as we revisit traditional retail takes on margin-sharing, customer data management, channel inventory ownership and technology investment. Hear about lessons learned to date and how global DTC ecommerce and retail leaders plan to scale new operating structures globally. Speakers: Brian McAllister, Director of Operations – Consumer Direct, Burton Snowboards Jenna Flateman Posner, Chief Digital Officer (CDO), Solo Brands