Escaping the Build Trap: How Effective Product Management Creates Real Value

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Escaping the Build Trap is a book by Melissa Perri about how organizations can transition to a culture of customer-centric practices that focus on outcomes instead of outputs. It covers topics such as setting up a product organization that scales, connecting a company's vision to product activities, identifying and pursuing value-producing opportunities, and building a culture of successful outcomes. It is intended for any organization, big or small, looking to stay competitive in the market.

#ProductManagement
#OutcomesOverOutputs
#CustomerCentric
#ValueProducing
#VisionToProduct

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